Here at True we love Christmas and we love shopping, so we’re delighted to have won the opportunity to deliver The Mall at Cribbs Causeway’s Christmas campaign.
With the UK’s biggest ice track, a giant Christmas tree and a range of festive foodie treats, the shopping centre has created their most impressive Winter Wonderland yet.
That’s why we’ve been given the mission to get Bristol’s families shopping and skating with a 360-degree campaign including strategy, creative and media buying.
Inspired by some of the comments unearthed in our user resarch, we've taken a tongue-in-cheek approach to the creative by poking fun at some of the more scrooge-like complaints around Christmas shopping.
Whilst we won’t be able to measure campaign performance until the dust has settled in January, we just couldn’t wait to show-off some of the artwork now gracing buses, billboards and digital channels across the South West.
And as a proud Bristol agency, it’s been extra special for us to be able to bring together the cream of Bristol’s creative crop to produce work for an iconic Bristol client.